Forum Moderators: anallawalla & bakedjake
How do they work for you?
-From an SEO Perspective
-From an PPC Perspective
Should national businesses employ major-metro SEM strategies?
Should local businesses employ a micro-local SEM strategy?
Should local businesses employ a micro-local SEM strategy?
Absolutely! Works like a charm too. Been doing this for years now. There are many ways to be creative with local information whether it be the weather, the population, the schools, shopping, etc. This is also a great opportunity to promote your local business partners. ;)
P.S. Be sure those pages have local address information including telephone and fax numbers. Area codes play an important part in all of this. Spell out the address, try not to abbreviate. If you do abbreviate, use the correct postal format which excludes punctation.
makes you wonder how this topic, so applicable to fundemental SEO/PPC, notwithstanding local, can fall on such deaf ears, doesn't it?
Can fall on such deaf ears, doesn't it?
Maybe those reading this topic are beyond this stuff. Since this really is the basics you know. ;)
<edit>hearing aid adjustment</edit>
"There are many ways to be creative with local information whether it be the weather, the population, the schools, shopping, etc. This is also a great opportunity to promote your local business partners."
Can you give a bit more detail or examples on how you've done this?
Ortelius
