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AOL AD Distribution: Very low - 1 ad per category will display for user query. Broad categories are mapped to keyword queries.
Tracking: Very good interface
Landing Page: Very good - Map, Coupon, descriptions, etc.
Ad setup process: Good and getting better
Bid process: Intuitive but restrictive due to category (not keyword) distribution
Bid Levels: Some really nice opportunities exist for early movers
Whats next: More categories, more ads to display, and more distribution partners
In the interim: A great time to get used to the product. Not much risk when you are only paying for a call. Volume will increase as more distribution is signed on, more categories are created and more ads display per result set or at minimum a link to more call ads is created on serp.
If you are looking for the next sure bet for lead acquisition, this isn't it right now. If you believe in the potential for call and utilize a diverse set of internet search inventories and compensation models, than now is the time to set up an ad and begin to think about the processes associated with using call within your marketing mix.
Ingenio will continue to improve and other call providers are up and coming. It is nice to understand new inventory, even in its infancy so that you can be a master when others decide to jump aboard.
I am not sure what to make of that statement but for our purposes we are getting calls/leads. We have real estate ads in California and we are capturing a good part of the state (major and minor cities) unchallenged right now. $2.15 per call and loving it.
I believe we are unchallenged because no one is selling the idea. It is word of mouth from what I see.
Our FindWhat campaign has a little more competition. Not as many calls because we are not showing statewide (by choice).
Those are the type of opportunities that exist right now with the Ingenio model. The "sure bet" isn't there because of the limits on the category selection vs keywords and limted inventory on AOL. Certain industry however have a great opportunity right now, Real Estate being among them.
sem4u, I highly encourage you to give it a shot. As Chicago stated, not a lot of risk.