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Buzz seems the only benefit. Anyone found a real use for this tech yet?
I did hear some rumblings on the news about people raising privacy concerns with this feature citing Keyhole's previous interaction with the CIA. That seemed a bit over the top to me, but it all contributes to the buzz.
I suspect too Google will someday allow users to swoop closer and switch views for a full picture of establishments along the lines of A9s product.