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btw if you want to take a look at some screens of our reports you are more than welcome. Just sticky me.
One the Analog site there are some very useful config sites (just cut and paste). It will help you keep up with the search keyword break out...very helpful and disincluding the bots and spiders as actual valid clicks. A lot of people include them and its really useless traffic when trying to figure out page views/customer etc. Useful though when tracking how often you are cataloged and by whom.