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Consumers are willing to pay up to an extra £108 ($197) for a PC containing fewer chemicals, a survey has found.
People also feel manufacturers should take responsibility for the disposal of old machines, the research shows.
So-called e-waste is a growing global problem, with 30 million PCs being dumped each year in the US alone.
What premium would you be prepared to pay for a "greener" machine?
I've watched people SAY the equivalent of "Yes, I'd pay $197.00 more for a more eco-friendly computer!" yet when it comes down to buying, even $1.97 more is too much with no tangible personal benefit, and they choose the cheaper of the two almost EVERY time, particularly given the ruthless competition in the PC market.
Not advice to stock a warehouse by, in my opinion.