Welcome to WebmasterWorld Guest from

Forum Moderators: rogerd

Message Too Old, No Replies

Using adwords for blogs and forums?

7:58 pm on Feb 11, 2006 (gmt 0)

Junior Member

10+ Year Member

joined:Dec 20, 2005
votes: 0

Has anyone used adwords to "kick start" the community on a website?

experiences? How well did it work for you?

I've got some talented folks interested in blogging on the site -- I want to give their blogs the best chance possible to succeed. :)


1:31 pm on Feb 12, 2006 (gmt 0)


WebmasterWorld Administrator rogerd is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Aug 2, 2000
votes: 0

I've done a very small amount of that. It's not likely to be a good short-term economic decision, but it may build your membership/readership in the long run.

I'd suggest you look at it as an "overhead" expense and set your budget not expecting any immediate financial return. Set up tracking to see how many pageviews you get from these visitors and whether they register. If you track by keyword you may find that some terms that are more productive than others.

I'd guess very specific keywords like "Widget Blog", "Widget Forum", etc. might be good. I'd make the headings very obvious to avoid clicks from people expecting something else, e.g., "Widget Discussion Forum" or "Talk about Widgets" vs. just "Collectible Widgets". The latter might draw more clicks but also more visitors who back out after a single page.

11:14 pm on Feb 17, 2006 (gmt 0)

New User

10+ Year Member

joined:July 24, 2005
votes: 0

Well - depending on how your business model work out it might and it might not be a good deal.

If you aim at getting more users it might be a necessary or usefull investment that in itself doesn't bring revenue back directly (from ad-clicks/membership payments) but on the other hands adds to the value, quality and quantity of the site.

2:07 am on Feb 18, 2006 (gmt 0)

Junior Member

10+ Year Member

joined:Sept 15, 2003
votes: 0

Ads of the form "Voice your opinion on ..." seem to attract people with an opinion on an issue. These may not be the expert opinions that you might want in your forum ... but they are opinions.

A large number of people who want to engage in a forum search the term "... forum". If you target the keywords well, you might get a fair number of people who are right for your forum.

One of the great things about adwords is that you can experiment with ideas for a relatively low cost. $10.00 will buy you 200 hits at a nickel a piece. As the other post said, be sure to track the experiment.


Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members