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I've also used that field for special classes of members, i.e., I assigned a member manually to a specific class. For example, on this forum, one could assign GoogleGuy to a "search engine rep" class to show that he's a legitimate SE guy.
For the gardening related one I use:
You get the drift. It's cute and gimmicky, but it seems to work.
I have a feeling that we're doing things the hard way.