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News Corp. is acquiring Intermix Media for approximately $580 million. News Corp. said the acquisition will nearly double its Web traffic to more than 45 million unique monthly visitors.
Perhaps Intermix best known property is MySpace.com, a social networking site, which is the fifth-ranked Web domain in terms of page views, according to comScore Media Metrix.
The entire Intermix set of sites will become part of News Corp.'s newly formed Fox Interactive Media unit announced Friday. The new business unit will manage interactive assets from Fox Divisions, including foxsports.com, foxnews.com and fox.com, as well as the Web sites of Fox owned and operated TV stations.
In June, MySpace.com served more than eight percent of all ads on the Internet, putting it in the company of Yahoo, Google and AOL.