Forum Moderators: rogerd
What's it like in the States? Do I need any standard disclaimer on the membership / ezine signup? Can I make the ezine signup optout when signup up as a member? And can anybody provide me with the links to the full text of CANSPAM and other appropiate links?
Cheers guys!
CANSPAM targets unsolicited commercial e-mail, and I'd guess most newsletter publishers have never peeked at the details (though maybe they should).
In general, good business practice suggests that you should do a double opt-in (to avoid unauthorized signups) and include easy and complete removal instructions in each e-mail. I think CANSPAM includes something about a postal address (sorry, didn't have time to look this up) - even if the law doesn't apply, complying with its removal & contact info requirements would be a good idea.
A bigger hassle may be deliverability. Big ISPs like AOL are blocking many, many kinds of mail, and newsletters are particularly vulnerable.
Even if you have good removal instructions, some percentage of your users will click the "spam" button to block your mail. If you have a lot of subs, too, the large number of identical e-mails may raise a flag, too.
About all you can do is make removal as easy and obvious as possible, and stay on top of bounces to spot problems early. The ISPs do have appeal mechanisms if you get tagged as a spammer.
Thanks for the help rogerd.
çe le vie!...
