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The email content is not spammy at all. No buy now, sale, discount, act now, etc....
I broadcast the emails with a bulk email software. I have used several in the past.
I sent the emails using my own SMTP and also direct send. On both ocasions, the email was sent straight to the junk mail at hotmail.com.
On yahoo and gmail, the email went to the inbox. Only hotmail was treating it was junk.
I wonder, what could be triggering the spam filter at hotmail? Is hotmail treataing ALL bulk emailers are junk?
Thanks for your help.
It's possible that a few of your members flagged a past mailing as "junk". It's easy to do by mistake, and some people are just lazy. They'll block an email rather than clicking on the "unsubscribe" link.
I haven't seen a statistic for a few months, but a while ago a study showed that only 90% of legitimate email reached the intended recipient's inbox. This is the most insidious effect of spam - the time spent deleting is a pain, but the corruption of email as a reliable way to send important information is a true crisis.