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I'm completely rebuilding the site and looking for some way to make some good money. We have an exclusive banner advertiser who covers bandwidth plus a bit.
Here's what I'm trying:
- chess/poker/bridge at the site. all are games that these people play, and play well.
- small cafe pr. shop for t shirts and other junk, I mean, quality merchandise.
- job postings. I think this is the hot button, there are other sites making 10X what we are with 1/4 of the traffic. They've got the namebrand on the job postings, we've got the non-paying name band discussion forum :(.
Due to the exlusive, I can't include adsense. And the advertiser has treated us well since before adsense was around so I don't want to disturb that.
Anything else I should do to monetize the site? Or add stickiness?
We have an exclusive banner advertiser who covers bandwidth plus a bit.
I'd think about the exclusivity deal. If you're only really making enough to cover bandwidth, then it doesn't really make sense.
Either get more money from your existing advertiser, or change the exclusivity part and put other ads on your site.
There have been threads about monetizing forums here that are worth reading, but one thought would be to establish a "supporter" level with additional benefits.