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Assuming google go ahead microsoft would be quite within its rights given that we dont pay for outlook & outlook express to include similar technology on desktops in the very near future.
Coming soon to your own computer :-)
Gmail may be a web mail system but you still need to use some ISP or another to get online in the first place to get a browser on to the net ..
How about they, these ISPs, reduce their prices in order to commercially scan all your net traffic habits to serve you targetted advertising also?
Why not indeed ..
[edited for clarity]
Interestingly enough, I've recently witnessed another Webmail service that offers Yahoo POP3-based mail retrieval as part of its offering at no additional charge... even when the user has not subscribed to Yahoo's POP service. If Google did the same, I think we'd see increased migration from Yahoo Mail to Gmail.
There are two different POP3 aspects associated with most Webmail accounts.
Accessing the Webmail account using POP3
An example would be, for instance, accessing one's Yahoo mail via Outlook by grabbing mail from the Yahoo server.
Slurping mail INTO the Webmail account
An example of this would be using Yahoo to bring in mail from yourdomain.com while you're traveling.
In the first case, many companies charge extra for this, since you're not viewing their ads AND you're still using their bandwidth.
In the second case (which is what I assumed the poster was referring to), the Webmail provider is happy, because you're then staying longer in the Webmail interface and seeing more of its ads.
I'm guessing that Google will charge for the former and not charge for the latter.
Well shoot fire and save matches, iffin they'd send me an invite to test drive it that would increase the migration from Y! mail a lil' bit. And if that seems like a not so subtle hint for GG, well, I never ever not even once laid claim to being the Sultan of Subtle 8^)
If Gmail did allow POP3 DOWNLOADING of Gmail to Outlook, do you think they would format all mail going out in HTML and still place their ads in the email?
Just to confirm, the ads presented are not static, right? They are different every time the mail is viewed based on Google's convoluted algorithm on determining who is most "relevant" and "popular".
So, if that's the case, would POPping an HTML version of an email that contains contextual ads work? Can Outlook support a dynamic HTML email? AND, would SPAM filters let Gmail through to a POP client with all those ads?
1) Ads aren't shown in e-mail. They're shown NEXT to e-mail conversations. This is, actually, an important distinction.
2) I don't recall seeing ad targeting change on a particular conversation.
3) My guess is that any mail downloaded via POP3 FROM Gmail will not have ads, but will likely be part of a premium (pay) service.