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Blogger co-founder Evan Williams picked up on Web Clips this morning :
Iím guessing not many people have it yet, but thereís a new feature in Gmail called Web Clips, which displays little headlines above your inbox or message and is fed via, um, feeds.
You can add your own feeds and/or choose from their selection. It also swaps between feed headlines and ads, which is pretty clever, cuz it gets you looking at the ads a lot more (Iíve found). Each is labeled, of course.
Inside Google adds : Google has smartly monetized it, alternating evenly between headlines and text ads, giving you the best reason ever to actually look at an ad. Of course, its no substitute for a feed reader, but its still very helpful (kind of like the MyYahoo Deskbar). If Google is planning on adding a full feed reader to Gmail (and it should, since everyone else has one), it now already has a cool feature for it.
I just checked our 3 accounts and don't see this option anywhere. It's probably being introduced bit by bit.
A day after diving into impression-based advertising, Google is expanding its online ad network again by placing contextual ads in XML-based syndication feeds.
Google Inc. confirmed Tuesday that it has begun testing the use of its ads in RSS (Really Simple Syndication) feeds, a move that signals the growing interest in earning revenue from news feeds.
Google ads began appearing late Monday within about 60 RSS feeds published by the LonghornBlogs.com Weblog, publisher Robert McLaws said. Those feeds appear to be the first implementation of a bigger pilot test that Google plans to conduct with select AdSense publisher partners.