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How many advertisers have had some convertions directly from Gmail advertising, it would be nice to know.
We received our first inquiry from a Gmail e-mail address last week however I won't know if that is where they found us until I confirm their booking.
this gives me a scary thought..what if gmail fails and never comes out of beta? In search engine pages and on webpages we are always looking out for some information (thats why we go there most of the time) and thus we can notice the ads. But it is not the case with emails where the prime focus is on the person with whom we are communicating.
I never clicked on gmail ads as I don't notice them.
Any more thoughts?
While gmail seems to be universally appreciated as a terrific web-based email interface (I have tested it but have not chosen to make the plunge) I think it is a very tough prospect for G in terms of getting an ROI from the ads running there.
Specifically, when I head to G or their partner engines to search for something, the ads running are a welcome sight -- I am there specifically to pick among links to click on!
While performing email tasks, on the other hand, I am there to perform specific tasks and it's going to take one heck of a well-targeted ad to make me leave my email duties to click on an ad. Unless my buddy is emailing to tell me about a great new product and an ad to that product for sale pops up, it's going to be tough going. Over the years, ad-supported monetization for email services has proven to be a daunting task.
If Google decides to make gmail a paid service, on the other hand, this would be a HUGE departure from their philosophy of building a happy user base through free services.
My guess: Gmail stays, and stays free, but it is some time (if ever) before it really starts adding to their bottom line.
I think there is potential for the gmail ads to work very well, but they don't currently provide that "useful suggestion" in most situations.
of course I also don't ever post personal information in ANY email *and anyone would be dumb to IMO*, so if they're there, i wouldnt know.
Also I used a Google Gmail skin that blocks all of that :)
I wish there were more skins for gmail but i'll take what i can get and it only shows me my emails. :)
I think google strategy is probably to get more information on their users. Data is valueless!
They can get the spoken language (google ads nor google are able to get relevant info at the moment , basing their choice on IP only), name, centre of interests, know how many time an online purchase has been done by the person, the online shops, value of the order and even specifically the articles bought...
Possibilities are endless and the value of it is impressive!
--> not so nice