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"When the news came out about Google's Gmail last week, I went to the U.S. patent and trademark authorities. I thought maybe we were in trouble. But they hadn't (registered)," Shane Smith, group chief executive of Market Age, told Reuters on Wednesday.
He said that on Saturday he paid the $700 (440 pounds) in fees to register "Gmail" under the company's name. The Market Age never registered a "Gmail" Web domain, he added.
I cant disgree more.
"When the news came out about Google's Gmail last week, I went to the US patent and trademark authorities. I thought maybe we were in trouble. But they hadn't (registered),'' Shane Smith, group chief executive of Market Age, told Reuters on Wednesday.
He said that on Saturday he paid the $700 in fees to register "Gmail'' under the company's name. The Market Age never registered a "Gmail'' Web domain, he added.
It can take a month or more for a properly filed application to appear on the web database.
For example, this fall, my company filed for two marks, and they didn't appear in the online until January.
Specialized searches through subscription services can yield a more up-to-date listing of approved and pending marks. For all we know, Google's mark applications were properly filed a month ago at trademark offices around the world, and now they just sit in the mailroom waiting for processing.
I can't say that's the case, but it's very possible.
It includes this comment under "Background:"
Search engines, such as Google for example, have enabled advertisers to target their ads so that they will be rendered in conjunction with a search results page responsive to a query that is relevant, presumably, to the ad. Although search result pages afford advertisers a great opportunity to target their ads to a more receptive audience, search result pages are merely a fraction of page views of the World Wide Web, and yet a smaller fraction of advertising opportunities.
OK, apparently Jeffrey Dean of the above patent also patented the AdSense approach. Google is mentioned as an assignee on that patent [appft1.uspto.gov].
Can't you guys register that trademark before announcing!? I can't believe they announced it and didn't register it, and someone else literally went in and registered it right out from under them.
I remember reading that the name was originally googlemail or something but that they liked Gmail better and I was thinking yeah but watch it be trademarked already... :(
You don't need to register a trademark. All you need to do is "use it in commerce".
You can search the uspto database all you want, and you can even register your own. If someone else used the name before you for the same product category, your registration will become invalid. And if the original trademark owner can prove that you knew about his rights, you may even have to pay expensive fines for registering in bad faith.
Side Note - When google bought gmail.com from the expired domain list, did they reinstate the pagerank and backward links ;)
Me thinks all those PHDs makes for too many chiefs with bright ideas and not enough (must be pc here) lower-order-of-magnitude-life-forms to proof the hypothesis before building another widget that won't.