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Isobar, the global full service digital network created earlier this year by U.K. firm Aegis PLC, today announced it has acquired 100% of iProspect, the Original® Search Engine Marketing Firm. The news marks Isobar's first acquisition in the U.S. market, and the 7th for Isobar globally in the past six months.
Press Release: [biz.yahoo.com...]
When the process is proven effective, well-documented, and scaleable, that's when a agency like IProspect can command a premium.
So, if they've actually have been outsourcing (never heard that outside this thread, btw) that only means they've been able to apply their process in another setting. Which is exactly what a company like Aegis/Isobar pays for - the ability to spread SEO knowledge to their whole group.
Aegis will pay an initial £16.7m with a further £9.4m deferred and payable over two years, subject to performance-related targets.
That is interesting. Usually in a buy out, the golden cherry is the final payment, not the first. This suggests to me that much of the £16.7 will be paying off various credit lines and debts.