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Forum Moderators: phranque
I'd better do them dam dishes now :-(
I dont quite no where to begin, but here goes nothing.
1. Work out all the keywords that you want to target, then brake them down into sections that are relatable. Second once you have these sections, then think about the navigational struture / directory layout, think visually for this, with the sections determining directories, then kw, kephrases, 'importance'; determing there importance either within a flat directory or 2-3 more levels that have the important at the top and the more fuzzy sporadic terms at the bottom. What you get is the index page, reinforced by relevant important sections, that are reinforced by important pages / deeper directory pages, creating an argument to the search engines about the relevance of the site.
2. Clearly define pages, cross referencing pages beyond linking, pulls the difinitivess away from the page, because you won't be thinking about unique pages but a mish mash on every page, this is a major point winner with search engines.
3. linking strategies, as important as anything else, if not more so, good for rankings in SE's and getting into them. if for example 'fishing' is the main concern of the site, then once the site is tidy and looking good, their are probably hundreds of sites out their, look in the odp with kw's, and yahoo for idea's, also look in the sports directories, for fishing related sites, publications, chat forums, and any thing else that has a high relevancy. Stay away from FFC's - general link farms.
4. re-iterating, navigation, link structure of the site is extremely important, as this will determine how changable your site is in the future, adapting, modifying and what ever else needs to be done.
hope this helps.
This way you creat a lot of sidedoors to your site (you could call these pages doorway pages).
If a user searches for "fly fishing), he will find www.yourdomain.com/flyfishing.htm as the #1 entry in the SERP. Every doorway page you create must be interlinked with all the other doorway pages and your site of course, and since you only use one keyword on every page it is quite easy to get the #1 position if you are not in a high competition arear