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For the past couple of years we have been developing the internals for a new commercial website "widget central".
In an unrelated series of events, we just(this morning) purchased a business that sells widgets Although we bought it only to acquire the inventory of widgets for our own existing business, the deal unexpectedly included a widget website that has good profitable traffic.
Now we are wondering if it wouldn't be easiest to launch our new "widget central" project by simply renaming the website that we just bought and loading it with the new systems we have developed. Traffic from day one...hmmm
The opportunity only presented itself today. What are the pros/cons of this approach? Is there a better way to do this?
Some calm words of wisdom would be appreciated. It's been manic sort of day for us all.
Only after reflection will you know how the two sites will fit together, and for that there are many possibilities, including piggy-backing the new site on the old or vice-versa, or moving both into a new space, each in a subdirectory.
I had possibly my worst experience on the net in autumn 2000 when one expert answers site was taken over by another. My correspondence email address with the answers site on which I was an expert was a Y! address which was banned at my place of work (and at that time I did not have a computer at home).
This didn't matter, because whenever the answers site communicated with users and experts it did so through the account interface on the site itself.
However, when the site - which was very good - was taken over, the new (and rather inferior) answers site apparently did not know this and sent two emails as notification of the takeover.
The first I knew of it, the site I had been an expert on no longer existed, the format was wiped out, my account was gone and all of my answers (about 70 pieces of research) and user feedback was lost.
When I sent an email to the new company, I received the reply:
"Well, if you don't check your email, what do you expect?"