Forum Moderators: phranque
I am new to this so forgive me if the following question seems ridiculous or unclear. I have been asked to optimize a website by integrating more keywords relevant to the website's business. I have visited **** and have an account to aid with determining which keywords will work best for the site's objective. I am fairly clear on how this works, etc. What I don't understand is when a SE will consider a website to be employing a spam technique to increase ratings? We are a manufacturer/designer/retailer that deals in home decor; if I am writing descriptions on one of our products and use the same keyword multiple times on one page to describe that product (e.g. decorative pillow or designer pillow), will I be guilty of spam? How does this work?
Thanks for any help and I apologize if I've confused you!
will I be guilty of spam?
You won't be guilty of anything. ;-)
The short answer is to write for the user, not the search engine. You should keep the keywords in mind when writing the copy, but write for the user as the search engine will never buy anything!
Also, make sure you use proper headings (H1 and H2) and proper titles. Mentioning the keyword once in each of those will have a much better effect in general than completely spamming out <p> tags.
First off... WELCOME TO WEBMASTERWORLD
You have come to the right place. Here you will find tons of resources about optimizing your site.
I agree with (newly appointed moderator, CONGRATS) BakedJake; write for the user. Make pages specifically targeted towards your product and fill them with related phrases. My personal rule of thumb, when I start to struggle to figure out ways to repeat a phrase, or it sounds bad, that's when I decide I have enough.
This advice might not work for you, because you could have an IQ of 130!
Definitely write for the user, as has been suggested.
At the same time, it might be helpful to know that -- at the moment -- Yahoo is much more forgiving than Google about having higher keyword density on your pages. Google, on the other hand, appears to prefer to see semantically related terms on a page. (i.e. -- you might refer to both drapes and curtains on pages where both terms are interchangeable).
I realize there are other SEs out there, of course, and your mileage may vary with those.
