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Bill I agree, this is often overlooked in foreign language web sites.
Poor translations should be avoided in both web pages and customer enquiries, bookings etc. This is very important if you are marketing a product or service that requires payment of money or a fee. Misunderstandings can be very confusing and costly.
If someone is visiting a website with pages in their native language, they generally feel more comfortable sending email, bookings etc in that language rather than your native language. Your foreign language pages gives a potential customer the impression that you are capable of handling enquiries in their language.
When I added Japanese language pages to my site all the email replies and bookings were in Japanese. Fortunately I employ a native Japanese person and she handles all the Japanese email enquiries and bookings.