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Requirements for a webmaster job I was offered...are they kidding?

Exhausting webmaster job description.

         

3xWild

3:24 pm on Jan 6, 2004 (gmt 0)

10+ Year Member



I was called about this job this week and to say the least I'm not sure they understand how much they are asking for. It was emphasized to me that I would be the only web guy in marketing apart from the small IT department.

__________________________________________________________

This position is in the marketing department, and they
need someone from a marketing department. They use the web EXTENSIVELY for
lead generation, and this Webmaster should be able to help them in those
efforts. Registering with Google, etc...

Needed in the Marketing department.

Will be responsible for Corporate website...making all changes etc.

Must have HTML, ASP, Homesite is desired (they don't use Frontpage),
Javascript and Microsoft Content Management Software are plusses.

Webmaster contract to perm ASP, HTML, XML, experience with Web Trends, VB
Script, Perl Scripting, FTP. Will with two different websites, reporting to
the marketing department. Ideally the candidate should have 3+ years of
webmaster experience. It is also important that to have marketing
experience:

- Online Lead Generation Programs
- Awareness and branding campaigns
- Working with media (lead generation) partners like: Network World, Tech
Target, Google, etc.
- Web Search Optimization
- Webinars

They have technical developers in the IT department...this position reports
to the MARKETING department...more of a look & feel oriented job

Will be maintaining and monitoring a state of the art, business to business
commerce website, using internal and external resources. This website
supports corporate vision and marketing objectives. Will identify
opportunities to extend this companies marketing reach on the web
(Updating and maintaining all web search enginers, seek reciprocal links
with compatible partners.)
Create Web banner advertising and recommend advertising sites to support
Marketing programs.
Create tracking mechanisms for Web promotions. Maintain and report web
statistics.
Experience with implementing online marketing strategies.

Strong sense of design, layout, information architecture, and navigation of
web sites and online marketing.
Must be able to take ownership, prioritize, and meet deadlines with minimal
supervision.
Be able to initiate programs and ideas on how to improve web sites.
Also will develop multimedia marketing presentations and demonstrations
that can be distributed on CD or accessed on the web page.

Requirements:
2-3 years as a webmaster or online/related marketing experience.
Experience in a corporate marketing department is strongly desired, but not
required. Position will be onsite at the company.

Must be extremely knowledgeable about the technical aspects of the web,
including HTML, perl scripting, web forms, web commerce, and other
associated technologies. Experience with electronic design tools, such as
PhotoShop, Illustrator, Corel Draw, and other graphics tools. Familiar
with creating and placing electronic advertising. Experience with
designing and maintaining electronic commerce web sites. Excellent
editorial and communication skills. Must be able to work effectively with
all levels of an organization..

_______________________________________________________

All for $40/hour?! have they lost their minds or am I getting selfish? It's contract to perm - the last webmaster is leaving after 4 years with the company, didn't get a chance to ask him why exactly.

Any ideas or comments?

Thanks, Rob

BlobFisk

3:29 pm on Jan 6, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi 3xWild,

I did some work for a recruitment company once setting up their site etc. and I was testing the database searh functionality and noticed a job with a huge amount of requirements.

I asked one of the recruitment consultants and they told me that a lot of the time a company will ask for (say) 12 skills and would be happy with someone who has a half (or less) of them. Obviously, the more you have the better - but you should not be put off by an unrealistc list like that.

ritualcoffee

3:57 pm on Jan 6, 2004 (gmt 0)

10+ Year Member



Heck - that is what my whole team does! ;)

karmov

4:43 pm on Jan 6, 2004 (gmt 0)

10+ Year Member



I've applied and gotten interviewed for jobs that have been over my head before. It's a little scary and intimidating but as Blobfisk mentioned, many times people will just dump a heap of skills in a job description and hope that they can get someone half qualified.

One good question to ask to help give you a better idea of what they're realistically expecting is "What would a normal day/week/month in this position look like?" I find that question often gives you an understanding of what the employer is actually looking for in that particular position.

Never be afraid to apply for a job that's a little over your head :) Getting one of them is one of life's greatest thrills.

grandpa

5:00 pm on Jan 6, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



the last webmaster is leaving after 4 years with the company, didn't get a chance to ask him why exactly.

I would think about this - just me maybe.

Did the last person leave because the company is now tanked in ranking after Florida? Did he get tired of being the scapegoat? Are they looking for a new scapegoat?

I'd check the rankings and look at that aspect. Maybe I'm just pessimistic.

Beyond that, in my programming career I took a few jobs that were beyond my expertise. They always worked out.. except one ;)

Good luck.

grandpa

vrtlw

6:01 am on Jan 7, 2004 (gmt 0)

10+ Year Member



Job Spec sound quite normal to me.

Blag goes a long way and many recruiters get swayed easily by terminology. Just try the Internet Security market for examples that are more rediculous than this ;)

Krapulator

6:22 am on Jan 7, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



That job description almost exactly describes what I do!

* starts to convert US$40 an hour to Aussie dollars and thinks about applying ;) *

shaadi

6:31 am on Jan 7, 2004 (gmt 0)

10+ Year Member



I kinda agree with vrtlw.

But IMHO, its only when you join a company - you will find out what are you best fit in. And your can always do without using half of your skills, many time you end up acquiring new skills.

vrtlw

8:26 am on Jan 7, 2004 (gmt 0)

10+ Year Member



many time you end up acquiring new skills.

Yes and most of the time they are what is adveritsed in the job spec originally. Most of the specs are so broad that you can honestly claim experience for those skillsets but in your heart of hearts know that you really need to polish up on those skills to take them to the table. Thats when you garner your much needed extra experience from your new co-workers and offer them an insight to cutting edge technologies that you have learnt elsewhere (textbook and real life experiences).

anallawalla

10:29 am on Jan 7, 2004 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Sounds like a very interesting job and while the money is on the lower side of ideal, that depends on whether the job is in Austin or San Jose.

Nothing wrong with the job being in the marketing dept - that's the only place for it, but I have rarely come across web developers who have a marketing background.

runre

10:32 am on Jan 7, 2004 (gmt 0)

10+ Year Member



That is an impressive list of requirements. This is the same stuff that I do with my current employer but, as was pointed out earlier, all of the above won't likely be used fully each given day.
Jumping in deep has many rewards and will expand your knowledge set tremendously. Just tread carefully - my employer did not seem to set out looking for the next scapegoat (I am often caught between departmental politics) they are just geared that way from the top down. Under good management that job decription would be great ;>)

danieljean

12:30 am on Jan 8, 2004 (gmt 0)

10+ Year Member



While USD$80k/year is nothing to sneer at in my neck of the woods, that employer is out of their mind.

As a matter of principle, I don't apply for a job that expects someone to know marketing (finding sites, copy-writing, statistics), programming (ASP, Perl, VB, ...) and design (banner ads, multimedia).

No one would expect you to write, illustrate, edit, copy-edit, type, lay-out, print and bind a book, would they? So why the hell do they expect you to do everything on a website?

Since they called you, perhaps you could make a counter-offer. Given my skill-set and interests, I would likely offer to work part-time, outsourcing design and some copy-writing, and keeping the high-value added things like IA, usability and marketing management.

Good luck!

markus007

7:19 pm on Jan 11, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



While USD$80k/year is nothing to sneer at in my neck of the woods, that employer is out of their mind.

No wonder american companies are out sourcing, drive a hour north of seattle and you can get lots of qualified applicants who'd jump at the chance do it for USD$35k/year or less

danieljean

9:03 pm on Jan 11, 2004 (gmt 0)

10+ Year Member



markus, here in Atlantic Canada the wages are even lower than out west. I was offered a job here starting at CAD$33k/year- which is about the average for the sector.

Thankfully, I am now self-employed :)

markus007

7:01 am on Jan 12, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I've got offered anywhere between 22k-80k for the same job. I'm going to be self employed by the end of the month as well. Nothing beats having to work 10 -20 minutes out of the day, and earning more then a "real" job!

danieljean

3:16 pm on Jan 12, 2004 (gmt 0)

10+ Year Member



Nothing beats having to work 10 -20 minutes out of the day, and earning more then a "real" job!

I'm nowhere near that yet, but if you can pull it off, more power to you! :)