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Touted as an alternative to pop ups which can't be detected by pop up killers like the Google toolbar one. Supposedly you can create animated floating ads that look and behave like pop-ups but are actually a part of the main web page, so the popup blockers can't stop them.
Is that normal Rudel sales hype or a factual statement? And if so, I wonder for how long before pop up killers can detect them.
I'm interested in the idea, but the code generator costs around $75 & don't want to waste my money on something that won't work for very long. Is there a free way of doing this yourself?
Any comments appreciated. Thanks
The sad part is that people actually click on these ads. There has to be some kind of ROI or else we wouldn't see all of this spam. I wish there was an easy way to educate people to not click on spam.
There has to be some kind of ROI or else we wouldn't see all of this spam.
In the last month I've had ads from one of the mobile networks, a major high street bank and a large ISP - all of which were recognisable from their TV ads.
I actually find these to be a little more annoying than pop-ups
I'm a site owner and have been partially sponsor/ad supported since '95-96. No pop-ups, no exit consoles, not even any of the larger IAB standard formats. IMO, intrusive creative is a weak, gut-less response to the demands of advertisers at the expense of your traffic. There are ways to strike a balance.
bluesky, I've seen many dhtml ads where the close button isn't immediately available or that it moves along with the animation, making it harder to close.
When I was talking about ROI on spam, I meant all spam (email, window popups, dhtml popups). If no one ever clicked on annoying popups on principal we wouldn't be in this mess. There are ways to display ads that do not interfere with the user experience. I don't have a problem with ads in the layout of a page, except if they flash like they are trying to cause seizures and stop me from being able to focus on reading the page.
Also, opening up one of these dhtml popups could render a site useless to someone with a disability. Imagine one of those ads that take over the whole screen but you need to hit a small X to close it.
Added: and thanks rcjordan, well said.
Have a Blessed Evening
I think rcjordon's post summed up how hacked off most of us get with the mis-use of popups by advertisers.
Traditional popup windows, DHTML windows/hover ads or whatever - all technologies can be abused. But putting that aside, do members feel DHTML hover windows are OK to use for 'legit' popups on a site - e.g. a prompt to join a mail list.
do you also hate commercials on TV too?
Yup, that is why us men keep the remote handy. As soon as that commercial comes on, we're off to another channel for a couple of minutes, one without commercials. The same applies to popups. Problem is, with popups, we're not coming back to see the rest of the show! ;)
I predict the next level of firewalls will do intelligent html code filtering, not just knocking out animated images, flash and popups. With some good code rules, it's going to be fairly straightforward to strip out most dhtml effects. Slow downs from filtering would have been a problem years ago, but not with today's cheap cpu power.
Actually it looks like these filters already exist - www.itshield.com and www.tooto.com's Zero PopUp claim to filter floating ads.
I cannot believe the level of advertisements I experience when I browse on someone else's PC. I have totally forgotten how insane it's gotten out there.
Consumers are going to fight back, and fight back hard.
Fastclick for example has a new way to display ads: intersitials. I kinda like those: when you go from one page to another, there is an advertising page in between. You can either look at that sponsor page, or you have an option to skip it and go directly to the page you need. Just like on TV: after you are done viewing one part of the show, here comes a commercial block, and then another part! Very logical and good alternative to popups and hovers.
And those intersitials pay good, too!