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The Future of Web Design

Blogs, CMS's and the Web Designers Skill Set

         

Nick_W

7:59 am on Aug 1, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



As blogging software becomes more mainstream, CMS's become more widely used, and usable, the way we design websites will change.

I think the days of static pages are seriously numbered. At present, if you check through any small business sector you'll find hundreds and thousands of sites written using Front Page or DreamWeaver or any other number of WYSIWYG editors but as blogging and CMS software becomes more widely accepted I think we'll start to see the web design landscape change dramatically.

Indeed, Macromedia is already heading that way [macromedia.com]...

So, where does this leave the humble web designer? Will we end up as template designers working primarily with blog/cms software or will the bar be raised in terms of skill sets like server-side languages as we are forced to compete with technology that again empowers the non-webby but like the Front Page boom, leaves a huge swathe of poorly designed sites out there for hapless joe public?

For me, it's all good.

What do you think?

Nick

georgeek

8:29 am on Aug 1, 2003 (gmt 0)

10+ Year Member



Absolutely right Nick_W, the days of the static web page designer are over. The commercial arena has only begun to scratch the surface with blogs imo. Also as you say cms is now within reach of anyone. There will always be poorly designed sites and this is unlikely to change. It is just that the designers of these sites will be using a new set of tools to implement their dross :)

mat

9:01 am on Aug 1, 2003 (gmt 0)

10+ Year Member



You humble then, yeah?

Yes, you're pretty much right I'd say, though as for 'changing the landscape', it'll probably just result in a desert of templated-lookalikes.

However, CMS/database stuff is, I would say, always going to be sledgehammer-to-crack-a-nut for a lot of mom 'n pop stuff, and a lot of designers are never going to go near it, and these, along with the Flash brigade, should keep a lot of work outside the CMS arena.

My personal target is to use PHP/MySQL along with content containers, but make this invisible to the user, with sites still having a 'hand-rolled' appearance.

stever

10:04 am on Aug 1, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



My personal target is to use PHP/MySQL along with content containers, but make this invisible to the user, with sites still having a 'hand-rolled' appearance.

Exactly, Mat.

Being a relative php newbie, I don't understand the disconnect between CSS-P and PHP that seems to exist with many CMS-based sites - there are some awful manglings of HTML into complicated table-based designs going on (and being flogged for a fortune).

I also don't see why copywriting (and, to a minor extent, optimisation) should be "dumbed down" by being handed to the client - they all have a copy of FrontPage so why shouldn't they design their own sites as well? Because someone else can do it better.

But I do understand that, like Flash, it's an easy sell for designers looking for a fancy sounding method to bump their bill up.

TheWhippinpost

10:39 am on Aug 1, 2003 (gmt 0)

10+ Year Member



It comes down to time, or lack thereof. When the likes of FP, DW, Publisher (urgh)etal came on the market I recall thinking the same thing but the fact is people don't know how to use them and still feel overwhelmed...indeed, they've become more complicated to use over time, not easier.

Blogs are seen as just personal sites with little value to the masses leaving CMS systems which I believe people will still want designing and setting up.

What will probably change is less updating work IMO.

Nick_W

12:20 pm on Aug 1, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I really think peoples expectations of a website are changing. Even 1yr ago I was being asked if I could 'make the pages editable like <some site>'....

As people get used to editing pages using web based forms as opposed to the actual source code or the somewhat daunting WYSIWYG interfaces I think the web will change.

Designers, consequently, will need to change too. I'm sure we'll still be seeing 10 page static 'online biz cards' in 10yrs from now, tech just doesnt reach every corner of a market that quickly. But, savvy companies will be demanding more from their designers...

Nick

griz_fan

3:43 pm on Aug 1, 2003 (gmt 0)

10+ Year Member



I'm hoping the bar will be raised in terms of the skills required. I think it was an article on A List Apart that raised an interesting distinction between a web designer and a web stylist. Essentially, a web designer has to not only account for the visual presentation of a site, but also must account for the structure, layout and overall usability. With dynamic, data driven sites, I think it is imperative to have web designers who at least understand the basics of server-side processing in order to work with programmers to bridge the gap between form and function. If you look at most of the *nuke site portal systems, you’ll find a lot of clever functionality wrapped in poor design. Sure, a lot of *nuke sites look good, but try using them (either as a site visitor or as a site admin) and you will quickly find a lot of shortcomings. A good designer could help out a lot, but without an understanding of PHP, MySQL or whatever back-end tool was used, it would be a pretty short conversation between designer and developer.
In the end, there are huge advantages in having programmers who understand the basics of web design, and web designers who understand the basics of server-side programming. In this environment, you’ll wind up with a much better website

cfx211

4:11 pm on Aug 1, 2003 (gmt 0)

10+ Year Member



I think this question should be separated into two parts, production and design. Production keeps moving forward with blogs, cms, etc... and thats a good thing, but isn't it really design/creativity that makes a great site?

Think of an analogy to housing. At this point the basic methods of building a foundation and frame are well known, and anyone competent in the area can do this for you. While that has been established for enough time that anyone can pick it up, there still are plenty of architects, contractors, and designers out there because their creativity is still unique and separates them from KB Homes.

In web design, the foundation and framing are still being developed and blogs and cms may go towards standardizing the way the basics of sites are built, but that won't bring the end of web design.

Much like I am going to hire an architect with a great vision, I am going to do the same with a web designer. I assume that the framing and foundation are basic skills that all designers must possess, but that creativity is what separates you.

karmov

4:23 pm on Aug 1, 2003 (gmt 0)

10+ Year Member



Just to add to this interesting discussion from the other side of the table, I myself am in a position listed as a DBA / Webmaster. I come from a background as a Systems administrator and work on projects involving web programming. My skills as a sysadmin serve me well since I can easily manage my own web server(s) and I've learned most of the skills necessary to take a nice looking site and make it download quickly, accessible, SE ranking, etc...

However, when it comes right down to it. I'm not a design artist and have no skills in that field. Our page was originally designed by a group who did great work in making the site look great. Their technical skills were on the weak side but they were very good at what they did; design pages.

I think this will ultimately boil down to cfx211's analogy of houses. As there will always be room for good, quality architects in the world, there will always be room for good, quality web designers.

AWildman

4:30 pm on Aug 1, 2003 (gmt 0)

10+ Year Member



You know, as more people put their fingers in the cookie jar, there are more chances for broken cookies and boogers that no one wants on their cookies, etc. What I mean is, the more power you give to more people to control commercial, and even non-commercial sites, the more chances there are to booger things up. I don't know about anyone else, but I'm assuming it is this way for some, if not most, our job as webmaster is to bring together the efforts of marketing, editorial, operations, and accounting to produce a commercial site. Every time I want to put up a couple of pages devoted to a new product, I have a string of signatures that I have to obtain before I begin work, while I'm doing the work, and after I'm finished. I am the focal point of this web-related chaos. If we allowed each department the same power to edit manuscript, change layout, solicit links, I think we'd wind up in a bind. There'd be catfights over copy and finger pointing when product didn't sell well on the web. We are more than just marketing programmers and ecommerce wonks. We are website system analysts that have been trained in diplomacy and programming. No piece of software that gives everyone a chance to have a say in their website will ever replace a programmer. If such a time comes and they decide that I get too much money for all the crap that I put up with, I mean lovingly do on a regular basis, I'd have to say, "Fine - YOU go deal with the head of marketing, the vp of programming, the dictator of editorial! Have fun!"

claus

9:07 pm on Aug 3, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



hmm...design is so many things. It's the layout of the whole site, sections, the individual pages, and even the graphical styling and visualisations, images, logo, buttons, fonts, colors, etc. Add to this the interaction between all that and how the user is supposed to be using it, and you have a pretty complicated scenario.

And... after mentioning all that we haven't even touched the subject of html. Programming? Databases? Web servers? All separate tasks.

I find it useful to distinguish between front-end and back-end (and even to make a few interim groups at each stage). For some projects one man can do all, for others, a team may be employed at each stage.

/claus

tedster

12:18 am on Aug 4, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



A related thread from last year:
Is SEO Evolving into full Project Management? [webmasterworld.com]

I think the web designer needs most of all to be an Information Architect, then a usability specialist in support of that architecture.

CMS driven sites without a solid structure and navigation are a disaster, and I've recently been called to help repair one for a site that dropped from 6,000 responses a week to 10, after rolling out their new CMS-based marvel.

It's not the CMS itself, it's the vision of the project manager that makes the difference.

SethCall

3:09 am on Aug 4, 2003 (gmt 0)

10+ Year Member



Heh the last two pages I wrote did not contain ANY html ; ) not even one tag anywhere.

One was using the DOM Model accessible through javascript, the other was using the XML classes .Net provides, which is basically the same technique as the javascript one.

jamesa

10:41 am on Aug 4, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Well I've been making a good chunk of my living for the last several years making sites (or portions thereof) editable. It's all about empowering the site owners.

But is it at the expense of designers? Perhaps. I knew I was killing a potential revenue stream by giving site owners the power of doing their own content maintenance (which I loathe anyway, never wanted the job). Now these pre-fabbed CMS systems may render my high-priced custom skills obsolete, at least to a degree. So be it... can't stand in the way of progress. Between Google, CSS, CMS/Blogs, and the death of the dot-com era content will reign king.

where does this leave the humble web designer?

Free to design. Good system will leave a lot a design flexibility. I do think it's wise for designers to learn how to interact with backend systems though. Even simple things like breaking an HTML page into header and footer files escapes some otherwise decent designers I've seen.

lorax

5:54 pm on Aug 4, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Why not have your cake and eat it too? The days of static web pages are far from over and in fact I can make a case for CMS and static pages in the same breath - without the use of htaccess.

The lower end CMS systems do rely on scripted pages to generate content but it certainly is not the only way to do this. Take for example Atomz's Publish [atomz.com] tool. This tool uses their server to generate your website based on template pages. Once the templates are built, you can add on, edit and delete pages as you see fit - all on Atomz's server. From there, you publish your website to your server as all static pages.

Granted this uses templates. But I believe that the technology will become more complex. Rather than us using DW or AGL to produce a GUI - we'll use an online services tool to do it. The tools will all be there and we will apply the same skills we do now. The only difference is the app resides on a server someplace on the planet rather than on our own machine.

The point is that web services will become ubiquitous. Adding on a calendar or shopping cart will be as simple as choosing different modules offered by the App. THink vending machine here. We're already seeing it in the hosting options. Every host service that I've dealt with over the past few years (a dozen or so) has some form of option GUI that you simply pick and choose your add ons.

HenDralux

9:25 am on Aug 6, 2003 (gmt 0)

10+ Year Member



This is depressing.
I've just completely binned my phpNuke site in order to create a 'proper' site. The phpNuke site was always just an experiment to see how my content got across to members, until one day I started to learn how to construct a site from bottom to top using xhtml/css/php/mySQL.

Then I read this thread saying how content management systems could be the future..

Have I made a horrible mistake?

Nick_W

9:37 am on Aug 6, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>Have I made a horrible mistake?

No. Rolling your own CMS is quite an acheivable goal IMO. It'll be better suited to your needs and you'll be able to 'tinker' with it more easily. My point was just that the days of genuinely static websites are numbered as software solutions (mostly packaged) become more widespread...

I roll my own CMS's and untill someone comes out with a real SE friendly one I'll keep doing just that..

Welcome to WebmasterWorld btw ;)

Nick

HenDralux

9:51 am on Aug 6, 2003 (gmt 0)

10+ Year Member



Thankyou for the welcome Nick.
I'm taking on quite a chore, I know html to a degree, getting to grips with css, but very unsure about the rest, so it's quite a leap from a hands holding CMS like phpNuke.
But yes, like you said, I wanted to tailor it exactly to my own particular needs which I never really felt I could do with Nuke, I'm a stickler for perfection, and using code that is written by someone else would require me going through everything to make sure it is streamlined the best it can be, without any nonsense not required.
I also, after reading a lot about this subject online in the last few weeks, would like to xhtml and the suggestions made by the w3c about the use of CSS for the design. I figure by the time I finish it and start receiving visitors..everyone's brains will be plugged into a huge central database, we'll have personal jetpacks..and netscape 4 won't be a problem.

dragonlady7

10:59 am on Aug 6, 2003 (gmt 0)

10+ Year Member



>I figure by the time I finish it and start receiving visitors..everyone's brains will be plugged into a huge central database, we'll have personal jetpacks..and netscape 4 won't be a problem. >

Hey, we're working on the same stuff... on the same schedule. :D

HenDralux

11:54 am on Aug 6, 2003 (gmt 0)

10+ Year Member



Oh cool..don't depress me further though by telling me you've actually got something to show for it.
I just went out into the UK baking weather to get css/xhtml book. I walked past the bars, the ice-cream stalls, the cool drinks, to get a css/xhtml book to read in said baking weather. I've become obsessed..or just, quite sad.

Nick_W

11:55 am on Aug 6, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



HTML and XHTML the Definitive Guide by O'Reilly.

Nick

trillianjedi

11:57 am on Aug 6, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Out of interest, I see no reason why PhpNuke/PostNuke could not produce an SEO friendly CMS.

All they need to do is have a little lookup table for bots so as not to serve them SID's, better page titling, description tagging and H1 etc text.

Aside from that it's really not bad.

Anyone else got an SEO customised version?

TJ

HenDralux

11:57 am on Aug 6, 2003 (gmt 0)

10+ Year Member



Nope, there wasn't much choice atall, so I ended up with XHTML and CSS Explained by J. Shelley.

dragonlady7

12:51 pm on Aug 6, 2003 (gmt 0)

10+ Year Member



LOL. All I have so far is one page that validates to XHTML 1.0 Strict. It's totally unstyled content, and consists simply of a list of things I would like to do for my birthday, followed by a list of things I would like to be given for my birthday. (I'll be two dozen years old in less than a month. Somebody get me some Ben-Gay; my joints are aching. j/k)
But, it's a start. Next comes the CSS for positioning and for styling. Then I'll embed an RSS into it so that my friends can all subscribe and hear instantly about any changes to my birthday wish list... OK, so I'm not quite that ambitious, but I'm dorking out pretty seriously on it.
So, that's as far as I've gotten. XHTML isn't that hard, it's just closing tags and snapping a rubber band around your wrist every time you want to style something with it. (I've got quite a welt.)
We'll get through this, and eventually the Internet will be full of The Best Websites Ever. (That's what my project is called: The Best Website Ever. I don't think I can get it to rank too highly for that, but I might try.)

richardb

2:34 pm on Aug 6, 2003 (gmt 0)

10+ Year Member



Hum

Nearly 3 years ago we started producing bespoke dynamically driven sites, offering built in SE friendly styling <H1,2…>, <p>…, online WYSIWYG editors, dynamically driven meta data, dynamically driven titles, etc, and thought (at the time) that it was the db’s. However, less than 10% of the clients actually REALY use the facilities that were there, and wrote good copy, despite having paid at least 100% more for these FANTASTIC features.

Recently we’ve redesigned a few html sites for a client who had ditched his old design company (what an awful task;( ), however, the client has really get into writing good copy, we did the rest, so it’s full circle.

Anyway ramble over the only clear factors are that budget, time and willingness to learn how to use the technology means some people can and will use it. Everyone else needs to pay someone to do it for them.

Rich

HenDralux

3:41 pm on Aug 6, 2003 (gmt 0)

10+ Year Member



That's cool though dragonlady. I'm loving this concept of starting completely from scratch and conforming strictly to the rules. (I swear I'm going to shoot myself soon, the things I'm hearing myself say lately).
A pure xhtml strict page is a great start, the whole content seperated from design is an idea which fascinates me, it seems so pure, logical, and just correct.
The one thing I'm having trouble with is, what exactly is defined as content markup..and what would be design, that's one I haven't *quite* got my head round yet. I think I'll have a Eureka moment any moment soon though.
I saw this page called 'zen garden', (I can say names of sites but not url them right?), and there was some outstanding stuff there, which really inspired me. Pure, simple xhtml code, which no doubt will be so easy to be ported over to such things as handhelds...then the beautiful *seperate* designs.

(sorry if I've gone off topic here)

HenDralux

3:50 pm on Aug 6, 2003 (gmt 0)

10+ Year Member



Just to get back on topic which I wandered from earlier, I ditched phpNuke in order to learn how to do it all by myself, tailored the way I want it..because it just didn't seem right somehow.
It felt like I was cheating using the CMS. 80% of the functions weren't used by the members, so you turn things on and off..and you're never quite sure if, turning something off actually reduces the amount of code the browser is rendering..it just all felt messy..and I didn't feel in complete control, no matter how much I modified it.
The hacks and 'mods' were often ugly and messy..and usually involved trying anything as long as the end results was met, regardless of whether it was a good idea in the large scheme of things.
I can see why they're becoming so popular, it's an instant website with many powerful database functions and they serve a good purpose. But they all look very samey, no matter how much they're modified.