Special offers

Keeping people on my site

[Crush]

I have a site in 18 languages and in every language version people tend to leave on the same page. Obviously for the majority of people it is the wrong product but I think that for a lot they just do not go further.

The site is in travel and I sell hotel rooms. What can I offer to keep them interested. What can I change on this page to keep them on my site.

Thanks guys

[Marketing Guy]

It's really all down to the specifics of the page, but the one thing I would suggest is to offer links (both at the bottom, and perhaps in graphical ads at the sides) to related content / products.

Basically your problem is that you are only catering of xxx amount of the visitors to that page - you need to give the others what they want too.

Also, if the page is your final sales / signup page, there may be issues with that - are your prices competitive? Is the page easy to use and simple to understand?

All failing that, grab a few dozen people and get them to have a look at the page and give you some feedback.

Regards
Scott

[TravelSite]

You could try adding a pop up questionarie for people leaving that page - asking them for feedback (i.e. what they were looking for, did they find it). Entice them by making it a free prize draw

[bcc1234]

I tried something on a few online stores and it worked really well.
Set up a tracking mechanism with cookies, so you can see click-through paths for each visitor.

After that, collect some stats and separate visitors from customers. And then, cross-reference the pages (AND PATHS) that are visited by customers (the converted visitors) more than by all visitors - no raw numbers, just the percentages.

It seems to work well when you have at least 1k pages on the site and stats for at least 100k visitors.

You'll get stats like - people coming from source A and visiting pages B or C are more likely to buy a product on the page D. And then, you redirect people from source A directly to pages B and C and place product D inisde those pages.

That takes out a lot of guess work and brings in solid statistics.

I'm planning on trying it with a few more clients' sites that have lots of traffic but only 4-5 pages. Don't really know if I'll be able to come up with anything reasonable or not.

[henry0]

bcc 1234, could you please
pass more info on your tracking system
highly intersting; but I am not able to draft such a system from scratch
thanks

regards

Henry

[bcc1234]

henry0, it's just a set of servlets that set cookies and store data into the database.

A few implementations of a tracker pixel, a few redirecting links to diffirentiate the traffic sources and some order processing logic to sort our customers from visitors.

The path matching is implemented using a logical tree. Each node has a url, number of clicks by visitors and number of clicks by customers. The path from the second level nodes down to the last leaf is the path of any given visitor or a customer.

[henry0]

bcc1234
understood, thanks for the input
Henry