Welcome to WebmasterWorld Guest from

Forum Moderators: phranque

Message Too Old, No Replies

Oilman's 'Post of the Day' (22-09-2000)

Sponsor: KWDGT Radio - all widgets all the time

10:32 pm on Sep 22, 2000 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Mar 10, 2000
votes: 0

wow - Thursday's are quiet on the net. Slimmer pickins than usual :)

Today's post is related to the always questioned (but never answered) HTML to FLASH conumdrum.

cre8pc (Kim to her friends :)) asked this very impotant question [webmasterworld.com]:
"Does anyone have or know where I can find stats on engine traffic for FLASH sites?
I need to compare the difference in engine driven traffic between a straight HTML/javascript driven site and a FLASH built site. Hard stats, not conjecture as to why FLASH sites may suffer...

(Example: Converting an HTML site to FLASH - how did this effect traffic? How did it effect engine indexing?)"

We all know FLASH is SE death but nobody has yet to find any hard data.

I especially like the question about converting from FLASH to HTML. Is it really as simple as launching a new site or will previous dismal rankings work against the rebuilt site?

5:53 am on Sept 23, 2000 (gmt 0)

Senior Member

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:May 26, 2000
votes: 0

It's a great question. I wonder how many companies that are into "Flash" even have a clue about SEO. Sometimes I think there are two basic approaches to the web. One is the "gizmo" approach, and the other is the marketer's approach

Here are two exceptional cases I researched on IXQuick -- somehow some these companies got good ranking with a Flash site.

The LCD projector company, InFocus [infocus.com] has a very tastefully done site -- the Flash really enhances their message and the navigation experience.

Their index page is number 2 on Fast and number 4 on Excite for the kw "projectors". I can see no evidence of any attempt to optimize the page at all -- no meta tags, no text at all-- but there are the positions.

A second case is MacroMedia (the creators of Flash) who have a number 5 page [macromedia.com] on MSN for "vector graphics". The phrase is nowhere on the page or in the code! What's more, URL is both Flash and frames.

I think that Flash is too good visually and too economic in file-size just to go away. When used judiciously, and not for a bombastic epic movie, I'll bet that SEO can be done successfully. I will probably be trying such an effort in a few months.

12:52 am on Sept 25, 2000 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:May 9, 2000
votes: 950

Flash, if done well, can provide good visual impact. Most of the problem is with design firms wanting to show their skill in flash.
SEO after design completion becomes a challenge.

I can't think i've seen any figures on this.

I too think flash will be around for a while.


Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members