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Today's post is related to the always questioned (but never answered) HTML to FLASH conumdrum.
cre8pc (Kim to her friends :)) asked this very impotant question [webmasterworld.com]:
"Does anyone have or know where I can find stats on engine traffic for FLASH sites?
(Example: Converting an HTML site to FLASH - how did this effect traffic? How did it effect engine indexing?)"
We all know FLASH is SE death but nobody has yet to find any hard data.
I especially like the question about converting from FLASH to HTML. Is it really as simple as launching a new site or will previous dismal rankings work against the rebuilt site?
Here are two exceptional cases I researched on IXQuick -- somehow some these companies got good ranking with a Flash site.
The LCD projector company, InFocus [infocus.com] has a very tastefully done site -- the Flash really enhances their message and the navigation experience.
Their index page is number 2 on Fast and number 4 on Excite for the kw "projectors". I can see no evidence of any attempt to optimize the page at all -- no meta tags, no text at all-- but there are the positions.
A second case is MacroMedia (the creators of Flash) who have a number 5 page [macromedia.com] on MSN for "vector graphics". The phrase is nowhere on the page or in the code! What's more, URL is both Flash and frames.
I think that Flash is too good visually and too economic in file-size just to go away. When used judiciously, and not for a bombastic epic movie, I'll bet that SEO can be done successfully. I will probably be trying such an effort in a few months.