Bold font

Does bold font play any role in SEO?

[duhboy]

Hello all
I would like to ask if a bold font in the meta title or meta description plays any role with the search engines.
I realize that from a content marketing point of view, bold font in the text content will catch a readers eye, but I am more interested in what the search engines see.
Thanks very much, duhboy.:)

[agerhart]

Duhboy,

The META tags play very little role in SEO today. You are on the right train of thought though, as it is good to emphasize your main keywords in the HTML and page text by using italics, bold, and heading tags.

[ken_b]

I've wondered about this too.

Which would be more effective in the body text, bold text or an <H> heading of the same size?

[agerhart]

A heading tag has more weight assigned to it.

[keyplyr]

A couple years back, I followed the advice of someone who was promoting the use of <b></b> in the META tags... then a few weeks later I was shocked to see how it looked in various SERPs; most ignored the tag, but some actually displayed the <b>text_here</b> presenting an amateurish impression (IMO).

[Macguru]

>>presenting an amateurish impression

Elsewere they are presenting a spammish impression. Bold is better used where it belongs :
Body text.

Personally, I wont risk one of my clients valuable domain over visible cheap tricks. If some can get away with it now, for how long will he be?