The Future of Music?

Big Mac songs of the future?!

[Visit Thailand]

I love novel ways of advertising but this news article saying that MacDonalds is offering rappers GBP 2.80 every time a song advertising the Big Mac is played, is simply weird.

An obvious way to make money, but how many serious artists (right term?) would do this?

Wonder if they still pay if your song is rapping about the problems of obesity?

[news.bbc.co.uk...]

[nonstop]

hmmm maybe that explains the pizza hut song

A Pizza Hut a Pizza hut
Kentucky Fried Chicken and a Pizza Hut McDonalds McDonalds
Kentucky Fried Chicken and a
Pizza Hut

[cmatcme]

Songs will be slow and repetitive so people can understand the words as soon as you hear them:

Big Mac
Large Fries
Bacon Double Cheeseburger

<repeat 30 times till listener is so sick of it they can't get the song out of their head>

When repeated 30 odd times they get (3x30x3) £270, for three TV/Radio appearances?

<thinks about what you can do with £0.27k >

cmatcme

[rocknbil]

Songs will be slow and repetitive so people can understand the words as soon as you hear them:

And if you play it backwards, it will say
Ronald is King
Don't Fear the Hamburglar

.... serious artists (right term?) ...

"Rap Music" = oxymoron in the purest sense of the word.

[cmatcme]

but how many serious artists (right term?) would do this?

The artists who can bend the rules by mentioning the company's products but in a negative manner!

Wonder if they'd still pay up?

[vkaryl]

*sigh* What's with you guys? I love Big Macs. I allow myself two a year. Yes, I could eat several a week, but I don't....

I think it's a fairly clever marketing ploy. Rap is crap, but lots of folks listen to it.

[sem4u]

It is a clever move. Get a rap star to endorse your product by rapping about it and then get your song played thousands of times on the radio.

It is nothing new that brands have been namechecked in songs, but I am not sure if artists have been paid for it before.