should US companies pay EU VAT

[shape]

I'd like to know should US companies pay EU VAT.
My UK partner says to put the cost at £470 + VAT. Please advise.

Thank you so much in advance.

[phidentity]

If the company is based in the USA, then you have no reason to charge VAT.

However if you have one partner in the UK, i'm unsure where they will decide the company is officially from.

Jon