"search engine themed" car registrations (licence plates) for sale

[colintho]

UK car regsitrations website is offering two "search engine themed" car registrations for sale:

Y4HOO £29000
GO04GLE £30000

Question is?

is the "GOOGLE" uk car regsitration worth this to Google?

OR

Is "YAHOO" uk car regsitration worth this to Yahoo?

[vincevincevince]

the thing is the google one isn't even accurate:
GO04GLE

Why the 4?

And it's still outpricing yahoo.... what does that say about brand image?

[Rosalind]

Someone down my street has the name of my town on their plate. Not sure why, but it just goes to show that some people will buy anything.

It might be good advertising to get plates with your url (if you have a nice car), but surely better value could be had from a window sticker.

GO04GLE £30000

Not sure why anyone would waste their money on a domain that belongs to some British guy called <snip>.

[edited by: lawman at 4:18 am (utc) on Oct. 3, 2004]
[edit reason] No Specifics Please [/edit]