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Have you seen what's on TV-shirt today?

Advertising reaches new 'hights'

         

Macguru

12:26 pm on Jul 13, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Starting today, a San Francisco marketer is sending models out in public in T-shirts with built-in television sets.

"People of my generation and younger are so used to moving images on TV that if it's not a moving image, it doesn't move them," said 30-year-old pitchman Adam Hollander, who created the Adver-Wear shirts.

...

An 11-inch flat screen is mounted at chest level in each shirt, and four hidden speakers deliver sound. A shirt weighs about 6 1/2 pounds and costs about $1,000 to make.

[mediareform.net...]

Hope they are machine washable...

Sinner_G

12:31 pm on Jul 13, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



...sending models out...at chest level...

Yeah, sure they're looking at the screen. ;)

Macguru

12:37 pm on Jul 13, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Booo Hisss! :)

But your right, they plan 17 " soon for better support. And that's only a start :

TV T-shirts are a pale prototype of what is to come. "Soon screens will be flexible and larger," Adam Hollander said. "The whole shirt will be a screen."

We'll soon see people bring their remote controls on the sidewalks...

kodaks

7:09 pm on Jul 20, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Coming out next week: The revolutionary new satelite hat! :)

Macguru

7:12 pm on Jul 20, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



As long they can make it look like a propeller beanie, I dont really mind.