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Definitely not live or real though - you can see the cut and loops if you ask two things in a row.
Absolute genius marketing - I love stuff like that. Very creative and unsual.
TJ
I went and looked at it a month or so ago, after it had just been released, and it still did some "naughty" stuff, but it got tamer as they got a bit of flack.
Brilliant marketing though. I wish I coulda been a fly on the wall during the meeting where they tried to pitch it to the suits at BK.
Ad-Guy
"Its this guy, in a really lame chicken costume, who does whatever you ask him to. Kinda like the web-cam girls."
BK-Suit-Guy
"Umm, do you really think that's apropriate for a family food chain?"
Ad-Guy
"Sure! It'll be hilarious! We'll let it do naughty stuff for a couple of days to create a 'buzz', then we'll get it doing tamer stuff. As time goes on, and we build a database of seeing what people are typing in, we can film and ad more actions."
BK-Suit-Guy
"I dunno. Sounds weird."
Ad-Guy
"That's the point!"
BK-Suit-Guy
"Ok, maybe. But your on thin ice. If this backfires, your career is screwed."
Ad-Guy
"It'll work," (slimey ad-guy smile) "Trust me."