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Fox, which trademarked that phrase several years ago, sometimes uses it on their network news as a motto. The suit claims readers will think Fox was somehow behind Franken's new book.
Do you associate "Fair and Balanced" with Fox? Google, last week , turned up zillions of instances of that phrase not related to Fox.
Meanwhile Harvard-educated Franken's book isn't suffering. It has rocketed to the top of best-seller lists.
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I'm thinking of protecting several phrases and demanding payment:
1) "Welcome to my homepage"
2) "click here"
3) "official campaign for the popularity of our product"
4) the word "webmaster"