boohoo.com

[tosspot17]

A colleague recently returned a book he borrowed from me - 'Boo Hoo: A Dot Com Story' about the collapse of Boo.com.
Anyway, i got curious and typed www.boohoo.com in my address bar to see who owned the domain...

Interesting result :)

[Shak]

just pointing them over aren't they, NOT owned by them :)

?

Shak

[edit_g]

I loved that book. Spending 150 million in VC and then suddenly smelling the coffee beans: "Yeah, I know we don't have a website yet. Why don't you give us another 150 mil and we'll see what we can do"...

And they wondered why they couldn't raise any more VC...

[dmorison]

Great book, if anyone hasn't read it - get it - a superb textbook of how not to do it.

Apparently, a full page ad in Vouge is several thousand pounds, but an editorial, for which 2 of your most senior employees both fly Concorde to America for and spend several days in expensive hotels is free!

[CromeYellow]

Yeah, just read it - great stuff. Kind of wanted them to make it work by then end though. Bit like watching a football match you know the result of but still getting the feeling 'something might happen' towards the end.

Or is that just me? ;)

Cy