NASA re-design

I'm actually impressed with this.

[edit_g]

Nice mix of different techniques - although I wouldn't want to browse it on a 56k modem.

http*://www.nasa.gov/home/index.html

[hakre]

yeah i was really a bit impressed of it. i like it. a friend told me about their redesign and they've got a really cool flash intro. and they got much stuff on their site.

[vincevincevince]

but poor SEO, IMHO

look at the link text on their front page to the articles "+ Read more"

i'm sure that NASA will soon dominate the SERPS for Read more ;-)

btw, \. holds that title at the moment ;-)

[edit_g]

but poor SEO, IMHO

True - but I can guarantee that they don't care. ;)

[bird]

I'm not impressed.

The flash detector for the intro only works on Windows.

[thewebboy]

I like it, pretty slick.

[WibbleWobble]

Looks like someone swapped bits and pieces of NewScientist around, to me. Thats not to say its bad, its just not impressive. Also, flash? :\

[txbakers]

but poor SEO, IMHO

True - but I can guarantee that they don't care. ;)

Yes, why should they care? They have worldwide recognition and a domain that reflects their name.

Another case of "why worry about the SERPS?"

[ctrucks1]

Nice presentation, I like the extensive use of plus signs, which reminds me of older NASA images. Yet, I would be much more impressed if NASA used a year-month-day date format, which I am seeing more often and for good reason.

[vincevincevince]

more impressed if NASA used a year-month-day date format

i agree that the date format is bad... but i don't like yy-mm-dd - that's useful for sysadmin and filing cabinets, but real life should always be dd-mm-yyyy or dd-mm-yy.

you say "the 30th of June 2003"
you don't say "the June 30th 2003"
you don't say "the 2003 June 30th" either!

[bakedjake]

True - but I can guarantee that they don't care. ;)

Actually, they do.

We hosted a SEO/SEM workshop in Cleveland last week. Nothing big, just a half-day introductory type "What is SEO?" thing. One of our registrants was a specialist with NASA's web team and had quite a few intelligent questions for us.

He also mentioned that many people come to him with SEO/SEM questions for their own departmental sites.

So, I can assure you that they do care. They (admittedly, by him) just aren't doing a great job of it at the moment.

[mack]

[webmasterworld.com...]

Beat ya to it ;-)

Mack.

[edit_g]

So, I can assure you that they do care.

Now that, would be a contract! :)

I'm impressed though, I wouldn't have thought that they cared. It just doesn't seem that they would need to.

<edit>dang! and by a month Mack. Nice one... ;)

*shuffles sheepishly over to corner*

[mack]

I don't think that SEO would be very high on their agenda. After all there is a lot more to NASA than a website. The site is just information. If that is not a contradiction.

Mack.

[bakedjake]

I wouldn't have thought that they cared. It just doesn't seem that they would need to.

At first, I thought the same thing. But SEO/SEM can be a great PR tool, too. And NASA needs some great PR right now. They're a government organization fighting for funding. If they can get people thinking about them, they'll get more funds, generally. And if people think positively of them, all the better.

But the public won't think of NASA unless they can find them. :-)