> Scott Sheffer, Google’s vice president of partnerships said in court today:
“This is a really pretty picture that somebody put together that doesn’t know the system,” said Glenn Berntson, a Google engineering director. He described the company’s ad tech as highly complex, handling eight million ad requests per second and serving 110,000 publishers worldwide. The idea that such a system could be quickly migrated was “completely unrealistic,” he said.
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Dear Scott, With off-the-shelf tools and services, your "eight million ad requests per second" could be easily duplicated on Amazon or private servers in under a week. (probably by high school kids). And by cutting Google out of the loop, we - more-than-likely - could get a better CPM from those ads. Facebook alone could probably do it in under 12 hours.
