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The symbol, which Adobe calls an “icon of transparency,” can be added via Adobe’s photo and video editing platforms like Photoshop or Premiere and eventually Microsoft’s Bing Image Generator. It will be added to the metadata of images, videos, and PDFs to announce who owns and created the data. When viewers look at a photo online, they can hover over the mark, and it will open a dropdown that includes information about its ownership, the AI tool used to make it, and other details about the media’s production.