Protocols not platforms. The Fediverse. The IndieWeb. SoLiD. Protocol-based Social Media.
All this makes a lot of sense to me.
Not that the crypto-bros would agree, but, to me, these seem like much more robust foundation stones of a distributed
web3 than blockchains, trustless ledgers, proofs and gas fees.
This piece by Scott Duke Kominers and Liang Wu points out very smartly that, for the vast majority of Insta users who will never have heard of the Fediverse, never mind SoLiD, the experience of being able to seamlessly start using Threads will be the first time that millions of people will have experienced what it's like for a social media platform to revolve around already-existing user profiles rather than being a completely walled-garden, requiring a completely new account / new profile / rebuilt peer community etc.
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hbr.org...]
Not least, Threads isn't stopping there:
To be clear, Threads isn’t an open ecosystem at present. But Instagram head Adam Mosseri has said that Threads aims to eventually enable access to an open social media protocol called ActivityPub (which powers the decentralized social media platform Mastodon), which would allow users to port over their follow graph and social media identity to a range of other apps.