Whither Medium?

Medium is... not the business Ev Williams set out to build.

[ronin]

[...] by last year Williams was confronted by the fact that his revenues were being largely dictated by what performed well on search engines — the same business logic of the low-quality content farms of the late 2000s. It wasn’t a terrible business, exactly. But it wasn’t the business Williams had set out to build — nor was it the business he had hired for.

Source: [theverge.com...]

There are so many different conclusions you can draw from this - though not all of them are compatible.

One conclusion that seems difficult to refute: after a decade, organic search is a more significant driver of traffic to Medium than social media. This doesn't seem like an obvious thing to have predicted back in 2012, when Twitter and Medium appeared to complement each other greatly.