"The Personal Brand Is Dead"

Is it? Will 2010s social media eventually be regarded as a historical blip?

[ronin]

The Personal Brand Is Dead
Gen Z would rather be anonymous online.

“It seems like Gen Z is getting really tired of presentation culture, as you might call it,” Zeke, a 21-year-old biologist and frequent Discord chatter, told me. “The idea that everything you do has to be a representation of your personal identity.” [...] The surprising recent popularity of Discord suggests a nostalgia among members of Gen Z for IRC and forum cultures that existed mostly before they were born. The return to Tumblr reflects a longing for the more recent past—just before the age of the influencer.

Source: [theatlantic.com...]

I really hope the monstrous basilisk that 2010s social media evolved into does end up a historical blip.