I predict we're at a turning point for the "user-as-the product" model and it is about to start a slow and steady decline.
In part because people are waking up to privacy.
Also, in part because people are waking up to that exact fact, "they are the product." Being used.
The latest attempts by big business to show people what is stored about them will, perhaps, surprise some, but will hasten the decline from the model, imho.
I also predict the positive side of things, in that people will start to pay for their privacy, which offers business opportunities.