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Amazon Going for a Slice of Google and Facebook Advertising

     
11:52 am on Sep 4, 2018 (gmt 0)

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Amazon continues to pick up more and more ads on its network, and the level of "Other" revenues listed on its balance sheet surprised some.
It mostly consists of revenue from selling banner, display and keyword search-driven ads known as “sponsored products.” That category surged by about 130 percent to $2.2 billion in the first quarter, compared with the same period in 2017.

That's a significant figure!
[nytimes.com...]
12:33 pm on Sept 4, 2018 (gmt 0)

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More and more, people associate shopping/buying with Amazon. It should be no surprise that more businesses are advertising with them.
2:33 pm on Sept 4, 2018 (gmt 0)

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It was kind of weird to see this article because I wrote about it in July. It felt good to be months ahead of the mainstream media.

My article was based on a study by Marin Software of billions of dollars of ad spend.

"A study of billions of dollars in Pay Per Click (PPC) expenditures reveals insights into spending trends, particularly between the platforms hosted by Google and Amazon."
5:08 pm on Sept 4, 2018 (gmt 0)

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This article refers to Amazon advertising on its own platform. A site I am associated with received an invitation this month to participate in "Unified Ad Market Place" which is Amazon's header bidding service. So in addition to its own network Amazon is also selling ads on third party publisher sites.
 

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