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"Oath may be the worst corporate name since Badcock Furniture"

Headline from the Daily News

     
4:16 pm on Apr 4, 2017 (gmt 0)

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Want me to take the Oath? OK, here’s my pledge: I will never stop mocking the new corporate name born of the AOL-Yahoo! merger: Oath.

    http://www.nydailynews.com/news/national/oath-worst-corporate-badcock-furniture-article-1.3018710
4:20 pm on Apr 4, 2017 (gmt 0)

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Except it isn't: [webmasterworld.com...]
Oath is the name of the internal Yahoo division of Verizon, not the new name of Yahoo.
4:25 pm on Apr 4, 2017 (gmt 0)

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Yes, not2easy is correct, they are going to retain the yahoo brand name.
1:10 pm on Apr 6, 2017 (gmt 0)

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Whatever part of the business the name is used for, it's a pretty stupid name and wide open to derision. Why not just choose something that is just meaningless? What were they thinking of?