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I have worked in IT for "ages" and I only really got into web stuff around 1998. Everything was fine until this year when I started reading about "search engine optimization" and then my world began to fall apart. 23 hours a day in front of the computer, reading everything I could get my hands on, boring my wife silly with keyword density, keyword prominence and the KEI of certain phrases. She is very tolerant and just smiles sweetly and says - what the hell are you gibbering about?
Having coded in perl - so I am used to the 23 hours a day thing - but is it normal to get so TOTALLY involved with how web site gets listed on a SERP. ;-)
PHEW!
Do they have a 12 step program for SEO's
Actually, it's a bit longer...it's 26 steps:
[webmasterworld.com...]
:>)