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"I actually don't think there's a bad choice, but we have to make the choice," she tells Business Insider. "Are we going to keep the AOL brand or are we going to bring a new brand to market?" AOL Questions Its Branding [uk.businessinsider.com]
The issue, according to chief marketing officer Allie Kline, is that there's a disconnect between the parent company and all the brands that are part of it.