A friend of mine bought his first new car in many years. He also bought personalized license plate holders- the front says "Servant of the Secret Fire" and the back says "Wielder of the Flame of Anor."
He said that in nine months, several people have tried to guess the reference, but only one person had recognized the terms.
Today, as he was coming out of a store, a guy drove by and shouted at him- "You shall not pass!"
Which, as any reader of Tolkien should know, is the next line in the book! :)