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Internet advertising revenues jumped to $42.8 billion in 2013, a 17% spike from 2012, according to a new report from the Interactive Advertising Bureau prepared by PricewaterhouseCoopers.
The IAB boasts that digital ad revenue has for the first time surpassed broadcast television’s revenue of $40.1 billion. But that figure doesn’t factor in cable dollars.
Total TV advertising — including network, syndication, spot, and cable TV — is still far ahead. It amounted to $66 billion in 2013, according to research firm eMarketer.
But digital advertising continues to make inroads. The growth in mobile advertising is particularly striking: a 110% year-over-year jolt to $7.1 billion, according to IAB. That’s the third year of triple-digit growth for mobile, according to the report.
“It’s unabated growth,” Sherrill Mane, senior vice president of research at IAB, said of mobile advertising. “It’s the first thing you reach for in the morning, it’s the last thing you look at at night before you close your eyes.”Report: Net Advertising Rises To $42.8 Billion in 2013, With Mobile Ads Up 110 pct [blogs.wsj.com]
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