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With its single-serving coffee pods, Green Mountain Coffee has transformed the business of brew. Pop a capsule into one of the companyís Keurig machines, and the machine will instantly churn out your daily caffeine dose.
But Green Mountain doesnít want copycats taking the business it pioneered away. Thatís why CEO Brian Kelley says its new coffee makers will include technology that prevents people from using pods from other companies. The approach has been compared to DRM restrictions that limit the sharing of digital music and video online. But more than just curbing your coffee choices, Green Mountainís protections portend the kind of closed system that could gut the early promise of the Internet of Things ó a promise that hinges on a broad network of digital, connected devices remaking the everyday world.
you need to be authorised to repair them
It is the razor blade model
Its normal to get a warrenty voided over here if you don't have servicing done by an authorised garage.