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Social networks function like infectious diseases, according to Princeton researchers. They spread fast—and then disappear
Like the bubonic plague, Facebook will eventually come to an end.
According to new research from Princeton, which compared the ”adoption and abandonment dynamics” of social networks by “drawing analogy to the dynamics that govern the spread of infectious disease,” Facebook is beginning to die out.
Specifically, the researchers concluded that “Facebook will undergo a rapid decline in the coming years, losing 80 percent of its peak user base between 2015 and 2017.”
