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Reddit Aims For Profitability Through "Gifts"

     
12:38 pm on Dec 30, 2013 (gmt 0)

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Why not try these avenues. If it works, good for them!

After years of fitful experiments with paid subscriptions and display advertising, Reddit, with just 28 employees, has begun pouring resources into building an electronic bazaar.

Company executives say they increasingly believe such a venue is the answer to their long search for reliable revenue, complicated in part by their fans' mistrust of advertising.

If Reddit Gifts, as the burgeoning bazaar is known, brings sustainable profitability, it would mark a turning point for an outfit that has exerted an outsized and sometimes controversial influence on Internet culture yet languished financially.Reddit Aims For Profitability Through "Gifts" [reuters.com]
12:58 am on Dec 31, 2013 (gmt 0)

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Somehow I fear these "gifts" will be as successful as Facebook's now abandoned efforts to do the same.