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Yelp, the online directory and consumer review site, has confirmed that a quarter of the reviews it receives are fake, as evidence grows of widespread attempts to skew consumers' opinions.
Yelp says its automated review filter now "suppresses around 25%" of "suspicious" reviews it receives.
"Any that are fake will be swiftly filtered out," a Yelp spokesman said.Yelp Says 25 pct of Submitted reviews Are Fake [bbc.co.uk]
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